|
Hello 👋
Two months in one letter: what the community read, wrote and built across June and July.
|
|
Two Story Challenges, Open Now
The brand campaigns that work best here do not interrupt the stories. They become them. Two are running at the moment,
both open to every storyteller on Muwado, and both run until 31 August.
 |
#IjuruStories
An open call to writers, audio storytellers, photographers and comic artists. Visit Ijuru Café, order what calls to you,
and tell the story of what happened, in your own voice and your own medium. Over UGX 300,000 worth of Ijuru rewards on the table.
See the challenge →
|
 |
#Drinks24Moment
Order from Drinks24 (any hour, free delivery across Kampala, code MUWADO for 15% off your first order),
then tell the story of the moment. The emergency restock for a surprise visitor. The pre-game. The quiet solo treat after a long week.
Honest stories only, good delivery or bad. Best story each week takes a bottle of choice under UGX 100,000.
See the challenge →
|
We want more of these. Every challenge gives our storytellers somewhere to practise, and gives a brand something no ad slot can buy:
real people writing about them, in their own words. If you are a company or brand that would like to work with the Muwado
storyteller community, reply to this email and we will take it from there.
|
|
Catch Us at the Festival
Muwado founder Roland Byagaba moderates an interactive dialogue on Monetizing Streaming Content
at the Kampala Writes LitFest: practical strategies for turning streaming content into sustainable revenue, and the business
questions many creators are still working out. He is joined by Faisal Pyepar (Airtel Uganda),
Patricia Kahill (Kahill Insights Group) and Fiona Kemigisha (Khama Digital).
| 📅 Saturday 29 August, 1:30–2:30pm |
| 📍 UNCC National Theatre, Green Room, Kampala |
| 🎟 Free entry |
See the festival programme →
We are always glad to talk about digital storytelling and what we have learned building a platform for story monetisation at scale.
If you are putting together a panel, festival or newsroom session, reply to this email and let us talk.
|
|
Out in the City: The Kampala Photo Walk
Not every story starts as writing. In June we took to the streets with UPPA, Unpublished,
FOTEA Foundation and Global Shapers Kampala, hosted by Badru Katumba and co-hosted by
Monica Ahairwebyona, to document the city as it actually works.
The brief was to look past the word “chaos” and photograph what is really there: street economies and self-built
infrastructure as calculated acts of survival and design. Photographers worked in three frames (the wide context, the human
connection, the telling detail) and the results were published here on Muwado.
Read the photo walk stories →
Another walk is coming soon, so watch this space. And if your organisation runs something our storytellers should be part of,
reply and tell us about it.
|
|
Brands Already on Muwado
You already know how this works, even if you have never bought an ad. Someone tells a friend, the friend tells three more,
and that is how things actually move here. A Muwado ad sits inside that conversation, beside the story someone came to read,
on the page where their attention already is.
 |
| NovaSage Africa: in-story banner and sidebar on the same page. |
 |
| BadidiTech in-story, with Motherofherbs and CS Fitness alongside. |
 |
| Epa Othieno and Wagabites Restaurant on a storyteller profile. |
Your first month is free
Try it for a month at no cost. You get a free business profile, a live dashboard showing views, clicks, CTR and spend,
and after that you only pay for results, with no fixed fees. You give nothing away to start.
Start your free month →
|
 |
The Muwado Art of Commercial Storytelling
Our webinar series on how brands and storytellers actually work together: what commercial storytelling is, how it gets
commissioned, and how to do it well. If you want to get in on the action with brands, start here.
Watch the webinars →
|
|
|
A Call for Members, Coming Soon
|
Within the next month we are hosting a live call to walk members through everything new on the platform, and for those who
want it, how the commission programme works: how to find ads, upload them, and earn from the stories you already publish.
Dates will be announced shortly. Reply to this email to register your interest and we will make sure you get the invite.
|
|
|
Most Read in June
|
|
Most Read in July
|
| Read All Stories → |
|
Community Stars ⭐
Top contributors across June and July, ranked by Muwado Credits earned. The more you publish, comment and share, the higher you climb.
|
|
See Full Leaderboard → Write & Climb ↑
|
|
What’s New on Muwado
A lot has shipped since we last wrote. If you joined recently, this is what you have walked into.
|
NEW
|
Usernames & Custom Profile Links
Every member now has a proper username and a clean profile link: muwado.com/members/yourname. Easy to share, easy to put in a bio, and easy to hand to an editor who asks where to read your work.
|
|
|
NEW
|
A Smoother Gifting Flow
Sending a gift to a storyteller whose work moved you now takes fewer steps and fewer taps. If someone’s writing has earned it, saying so is quicker than ever.
|
|
|
BACK
|
Private Messaging
Direct messages between members are live again. We fixed the spam problem that kept forcing us to switch it off, so you can now DM fellow storytellers and collaborators reliably. Find Messages in your member menu.
|
|
|
NEW
|
Daily Story Digest
The weekly digest now has a daily sibling. If you would rather not wait until Thursday, choose Daily digest on your subscriptions page and the day’s stories come to you each morning.
|
|
|
NEW
|
Rank Badges & Leaderboards
Every writer now carries a visible rank badge, and the leaderboards track top storytellers and top community members by credits earned. Publish, comment and share to climb.
|
|
|
NEW
|
Ads Dashboard: Google Analytics 4
The Ads Dashboard now shows live GA4 data alongside your campaign stats: sessions, audience demographics and geography, so you can see exactly what happened during your run window. Export as PDF, Excel, or email it to your team.
|
|
|
NEW
|
Events Page
Readings, competitions, photo walks and collaborations all live in one place on the events page.
|
|
|
|
Reading along but not on Muwado yet?
This letter reaches many friends of Muwado who are not members yet. If that is you, you are only seeing the highlights.
Members publish their own stories, follow the storytellers and countries they care about, and get the week’s best stories
every Thursday, or every morning if you would rather not wait.
Join Muwado for free →
Already a member? Choose weekly or daily digests on your
subscriptions page.
|
|
|
You are receiving this because you are part of the Muwado community.
Unsubscribe
muwado.com
|
|
© 2026 Muwado • Kampala, Uganda
|
|
Muwado Community Management
Muwado weekly chart
Get Africa’s top 10 stories every Thursday
No account needed — just your email.
Want to follow Muwado Community Management and get notified every time they publish?
Create a free Muwado account →