A complete reference for readers, storytellers, advertisers, and community members — what the platform does, how to use every feature, and how to get the most out of it.
Africa's home for authentic storytelling — where readers, creators, and brands connect through real stories.
Thousands of stories across tech, health, finance, culture, lifestyle and more — written by real people across Africa. Free to read, always.
Any registered member can publish stories, lists, galleries, audio, video, polls, quizzes and more — with built-in earnings from day one.
Performance-based ad placements running inside stories — contextual, trusted, and measurable. Advertisers pay only for what's delivered.
A growing community built on authentic African storytelling.
One account, everything unlocked — reading, publishing, advertising, and earning.
Sign up with email or social login (Google/Facebook). Free, takes under 2 minutes. Your account is briefly reviewed before full access — you'll get a welcome email when approved.
Add a photo, cover image, bio, and location. A complete profile earns the Profile Complete badge and makes you more discoverable to readers and the community.
Go to muwado.com/create and pick a format. Once published, ads can run on your content immediately and earnings begin accumulating.
Visit muwado.com/ads — your earnings dashboard tracks ad revenue, gift balance, and credits all in one place. SSO means no separate login if you're already logged into muwado.com.
Muwado's newsletter goes to 10,000+ subscribers every week — curated top stories, community highlights, and ad placements. Includes the top 3 stories of the week, month, and all time. Storytellers with strong-performing content get featured.
Advertisers: tick the newsletter opt-in when creating a campaign — your ad is included in the weekly send at no extra CPM charge.
Muwado.com is installable on your phone with no app store needed — works like a native app with an icon on your home screen.
Android: Chrome menu → "Install app" or "Add to Home Screen"
iPhone/iPad: Safari → Share (↑) → "Add to Home Screen"
Pick the format that best tells your story — from long-form writing to audio and visual storytelling.
The classic written narrative — headline, body, images. Full rich text editor. Best for essays, opinion pieces, reporting, and any in-depth writing over 400 words.
A visual story through a collection of captioned images — great for events, travel, photojournalism, or comic-style storytelling.
Upload or embed audio with accompanying text. The Plyr player streams inline — readers listen without leaving the page. Podcast-style storytelling.
Paste a link from YouTube, Vimeo, or any major video platform — it embeds directly in your story. Video plays inline while readers follow your written context.
List in-person or online events with date, location, and RSVP. Event pages live at muwado.com/events and are included in the community activity feed. Great for workshops, storytelling sessions, meetups, and community gatherings.
Go to muwado.com/create to get started — choose Story, Gallery, Audio, Video, or Events.
Pick the format that suits your content. Writing a narrative? Use Story. Event coverage? Gallery. Spoken content? Audio. Want to share something from YouTube or Vimeo? Video.
The editor adapts to your format. Add title, body text, images, or media. Rich text editor supports bold, headers, blockquotes, and inline images.
Categories determine where your story appears and which ad campaigns show on it. Tags improve searchability. Both directly affect your reach and earnings potential.
Minimum 1200×628px recommended. Appears in the newsletter, social previews, and homepage. A strong image dramatically increases click-through.
Copyleaks runs a scan on every story at publish. Stories with significant similarity to existing content may be flagged or removed. Write original work.
Share on WhatsApp, X, Facebook, and in Muwado's activity feed. External traffic counts the same as internal — every reader is an ad impression.
Earnings are a direct function of how many people read your content while ads are running.
Longer stories generate more ad impressions per visit. Aim for 600+ words. Every paragraph a reader scrolls through is another potential impression.
Tech, Finance, and Health attract more active ad campaigns — higher CPM. Check which categories have active advertisers and match your writing there.
Weekly publishing keeps you in the activity feed, grows your follower base, and compounds monthly impressions. Sporadic posting doesn't build momentum.
WhatsApp, Twitter/X, communities, and groups all count. Traffic source doesn't matter — every reader who loads your story generates ad impressions.
Muwado is built on BuddyPress — a full social layer on top of the storytelling platform. Your profile is your home base.
Public at muwado.com/members/me/ — your bio, stories, activity, friends, and badges. Add a photo, cover image, bio, and location for the full experience and the Profile Complete badge.
Friends = mutual connection (both accept). Followers = one-directional. Follow a storyteller to see their content in your feed without a formal friendship request.
Send direct messages to friends from their profile or your inbox at /members/me/messages/. Messaging is limited to connections — connect as friends first. Good for collaborations, feedback, and pitching ideas.
Get notified for friend requests, comments on your stories, messages, and platform updates. Manage preferences at /members/me/notifications/.
Interest-based groups organised by country and topic — country communities, finance, health, tech, culture, and more. Each country group receives a weekly top-stories chart posted by @muwadocharts showing the most-read stories from that country that week.
Live stream of stories, comments, group activity, and community updates from people you follow and groups you belong to — your personalised Muwado front page.
Send direct monetary support — one-time or as a monthly subscription.
On any story page, click "Gift the Storyteller". Enter any amount, add to cart, and checkout via Flutterwave (card or mobile money). The gift lands in the storyteller's Gift Balance after the transaction clears.
Processed in UGX. A Flutterwave transaction fee applies. Currency conversion at the Flutterwave rate at checkout.
Support a storyteller every month automatically. Use a card — not mobile money. Mobile money processes once; your card is charged the same amount each month.
Manage or cancel at My Account → My Subscriptions.
See who is leading the conversation in every category and country — updated in real time.
At the top of every category page (Health, Finance, Tech, Culture, etc.) — ranked by story views for Today, This Week, Month, Quarter, Year, and All Time. The top 3 storytellers each week earn bonus Contributor Credits automatically.
At the top of every country tag page (Uganda, Kenya, Nigeria, etc.) — ranked by reads from that country. Same time periods, same weekly bonus credit awards. Also visible in the country's BuddyPress group every week.
Community events listed at muwado.com/events. In-person and online events from Muwado and the community. Members can RSVP. Organising a storytelling event or workshop? Contact us to get it listed.
10,000+ subscribers receive Muwado's weekly newsletter — curated stories, community news, and advertiser placements. Top-performing storytellers get featured. Subscribe from the main site footer to stay in the loop.
Traditional ads interrupt. Stories invite. The difference shows up in the data.
Africa's emerging digital majority — curious, connected, and ready to act.
Tech-native. Share and amplify. If your brand resonates here, it travels.
Long-form readers. Trust peer narratives over polished campaigns.
Strong purchasing power. Deep engagement on culture, economics, and impact.
Your ad appears where readers are most engaged — inside stories, not just sidebars.
Inside the story body after the opening paragraphs. Highest engagement — readers are already invested in the content.
Persistent visibility in the right column throughout the entire reading session.
After the story ends, above comments. Readers at their peak moment of reflection.
Total spend = (views × CPM) + (clicks × CPC) · Avg CTR assumed 1.25% · Excl. VAT · All rates negotiable
| Target Views | Views Cost | Est. Clicks | Total |
|---|---|---|---|
| 1,000 | $4.00 | 12 | $5.25 |
| 10,000 | $40.00 | 125 | $52.50 |
| 100,000 | $400.00 | 1,250 | $525.00 |
| 1,000,000 | $4,000.00 | 12,500 | $5,250.00 |
| Target Views | Views Cost | Est. Clicks | Total |
|---|---|---|---|
| 1,000 | $7.00 | 12 | $9.50 |
| 10,000 | $70.00 | 125 | $95.00 |
| 100,000 | $700.00 | 1,250 | $950.00 |
| 1,000,000 | $7,000.00 | 12,500 | $9,500.00 |
Volume and repeat-campaign discounts available. Email us to discuss a tailored package.
From the Adverts tab — takes about 5 minutes.
Click Adverts in the sidebar, then the Create New Advert button at top right.
Image (JPG/PNG) or animated GIF, max 5MB. Match dimensions to your chosen zone.
Where readers land when they click. Use a specific product page — not a generic homepage.
Select zone, campaign dates, and optionally add interest category tags to narrow your audience.
Tick to include your ad in the weekly newsletter at no extra cost.
Team reviews within hours. No spend until your ad is live.
100 Muwado Credits = $1 USD ad credit. Or pay via Pesapal. Campaign goes live once funded and approved.
The Reports tab shows performance for every campaign.
Each page load of your ad = one impression. Drives CPM spend.
A reader clicked through to your URL. Each click = CPC charge.
Click-Through Rate = clicks ÷ impressions. Benchmark: 0.5%–1.5%. Above 1.5% is excellent on Muwado.
Campaign runs until budget is exhausted or end date reached — whichever first.
100 Muwado Credits = $1 USD ad credit
Go to Earnings → Spend Credits. Instant conversion. Useful if you're both a storyteller and an advertiser — your story earnings fund your campaigns.
Beyond standard placements — commission authentic stories from real storytellers around your brief.
Brief → Curate → Publish → Engage. Stories interpreted through lived experience produce content that feels genuine because it is.
Enquire about a custom campaignAd revenue, gifts from readers, and Muwado Credits — all tracked in one dashboard.
Every ad impression and click on your stories earns a revenue share — you keep 20% of ad spend generated on your content. Accumulates automatically — publish and promote, no other action needed. For questions about ad earnings, email [email protected].
Direct gifts from readers — one-time or monthly subscriptions. 15% commission deducted before withdrawal. Your available balance is always shown.
Earned automatically for publishing, views, comments, gifts, and more. Two tracks: Contributor Credits (storytellers) and Supporter Credits (community). Convert at 100 credits = $1 USD ad spend. See the Credits section below for the full breakdown.
Two tracks, earned automatically. Displayed on your profile, in post bylines, and in the sticky bar at the bottom of the screen.
For storytellers. Earned by creating and growing your readership.
| Publish a story | +credits |
| Reach 100 views on a story | +bonus |
| Reach 1,000 views | +bonus |
| Reach 10,000 views | +bonus |
| Gain a new follower | +credits |
| Upvote received on your story | +1 |
| #1 in category/country that week | +15 |
| #2 in category/country that week | +10 |
| #3 in category/country that week | +5 |
| Referred storyteller joins | +credits |
For community members. Earned by engaging with the platform and other storytellers.
| Complete your profile | +credits |
| Comment on a story | +credits |
| Send a gift to a storyteller | +credits |
| Share a story | +credits |
| Log in 7 days in a row | +streak bonus |
Via the Earnings tab or My Account on the main site — both are in sync.
Minimum $5 USD. Processed in USD — converted to UGX at point of payment. Request from the Earnings tab.
Minimum UGX 5,000 available (after 15% commission). Request from Earnings tab or My Account.
Enter the amount and your mobile money number. Both withdrawal types use the same approval queue.
Your balance is not deducted until payment is actually sent. Pending = in queue, reserved.
Monthly cycle. Requests after the 13th roll to the next month. Payment sent to your mobile money number.
Awarded automatically when you hit milestones. Visible on your public profile.
Published consistently for a full week
Gifted another storyteller
Sent your very first gift to a creator
Consistently active in comments
Posted your first comment on a story
Your comment got significant engagement
100 unique readers of your content
Your story featured in the newsletter
Consistent growth in your readership
Earned your first follower on the platform
10,000 total story views milestone
1,000 total story views milestone
500 total story views milestone
100 total views — your first milestone
Published a high volume of stories
Published every month without a gap
Active across groups and community
Received your first gift from a reader
Filled in all profile fields
Top story in category this month
Two rank tracks — Contributor (storytellers) and Supporter (community members). Rise as you earn credits. Displayed on your public profile.
Sent on the last day of every month to all storytellers
Your personal "Muwado Story Report" summarises: stories published that month, reader engagement, total ad views on your content, ad earnings (USD), gift wallet balance per currency (highlighted gold if withdrawable), and your credits balance. Use it to track which topics and formats work — then do more of that.
Can't find your answer? Email [email protected] (general) or [email protected] (advertising) — we respond within one business day.