Writing “Without the Leader, There Is No Customer Experience”

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“I want to write a book that will redefine how African leaders approach customer loyalty, employee engagement, and social listening.”

That’s what Dr Dorothy Kyeyune told me in our first session.

Six months later, she had a 60,000-word manuscript ready for publication.

Here’s what made the difference:

→ We didn’t start with writing. We started with clarity.

→ We built a system that fit her schedule (not mine).

→ We focused on progress, not perfection.

The book? “Without the Leader, There Is No Customer Experience” explores the pivotal role leaders play in delivering exceptional customer experiences. Drawing from doctoral research and 15 years of expertise, Dr Kyeyune reveals how CEO behaviour sets the tone for customer-centric cultures. The book explores the 7th and 8th Laws of Customer Experience, strategies for building customer loyalty in disrupted markets, employee engagement secrets, and social listening tactics – all supported by real-world case studies from African and global organisations like Café Javas, NSSF, Netflix, Apple, and The Ritz-Carlton.

But the real transformation? Dr Kyeyune found their voice.

Her words: “Being a published author additionally helps you pivot. Savvy Storyteller Masterclass is your cheat sheet.”

Your story matters. Your expertise deserves to be shared. Your book is possible.

If you’ve been sitting on a book idea, waiting for “the right time” – this is your sign.

Limited coaching spots available for the 24-week Savvy Storyteller Masterclass starting Wednesday, April 8 – September 14, 2026.

Email [email protected] to sign up

Written by

Jackee Batanda

Strategic Partnerships Architect | Author | Book Writing Mentor Executive Story Consultant | Editor

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