in ,

Kasuku Jazzes with Jajja – Media Outlook in Uganda’s Election

It’s good that Museveni and his team no longer look at TikTok and social media as gimmicks. I imagine if it was the other side doing a live with Kasuku…. NRM would be reminding us how it’s morally a wrong choice, but here we are.

I’m happy for Kasuku, he’s the only person who has managed to balance goofy while keeping his head up.

People will watch this live, be mad and then watch him with Zubeda on Wednesday.

Why would you even get mad at Kasuku anyway?

He’s a typical ‘what you see is what you get’. You look for Kasuku, knowing what his brand is, and you will get exactly that….

Now, if there’s one thing that this election teaches us, mainstream media is being murdered in real time. At first, the opposition orchestrated the murder, then NRM joined in and went hard. There are more accredited phones on the NRM candidate’s rally than there are media houses…..

Tomorrow, the president will probably give the first faceoff with the public and guess where this is happening from? Social media.

Does that mean traditional media has nothing to offer?

No, traditional media has a lot to offer, but probably, there’s a need to clip one media house’s wings, which in the end may affect everyone involved… at the end of it all, no one wins.

UPDATE:

The whole Jazz With Jajja was such a missed opportunity. For the first time, it looked like the internet was interested in something that Museveni was part of. Only for them to do it as a UBC TV show complete with yellow microphone, his gigantic chair and routine introductions. I really thought Museveni would be live either through Natasha’s account or something…,only for us to get a UBC feed on TikTok.
Technically, the show wasn’t live on internet spaces, it was also on internet spaces.
And let’s face it, most of the people in that place are in their 30s, others in their 50s. Generally, looks like NRM can’t do right even when they are trying to speak to a specific generation.

This post was created with our nice and easy submission form. Create your post!

Written by

Kaggwa Andrew

Ugandan Arts and Culture Journalist. Film and theatre enthusiast. Photojournalist.

Did this story move you? Every gift goes directly to Kaggwa Andrew — writers on Muwado earn from reader appreciation, not algorithms. Even $1 makes a difference.

What do you think?

Muwado weekly chart

Get Africa’s top 10 stories every Thursday

No account needed — just your email.

You’re on the list. See you Thursday.

Want to follow Kaggwa Andrew and get notified every time they publish?
Create a free Muwado account →

Leave a Reply

Your email address will not be published. Required fields are marked *

COERCIVE ENVIRONMENTALISM AND FRESHWATER MANAGEMENT TOWARDS 2026 AND BEYOND

LUVICEBI: THE NEW WAISEDHA UNIVERSE REBOOT