Kyeyune Patrick
Ethnic Prides Organization UG has earned national recognition with a nomination in the 2025 Ekkula Sustainable Tourism Awards, under the Cultural and Community Category. The nomination shines a spotlight on the organization’s outstanding commitment to preserving and celebrating Uganda’s cultural heritage through creative education and community engagement.
At the heart of this recognition is “Cultural Prides: Voices of Heritage,” Uganda’s first cultural heritage edutainment program. The initiative has redefined cultural advocacy by combining heritage preservation with modern artistic expression – bridging the gap between tradition and contemporary youth culture.
INSPIRING A NEW CULTURAL RENAISSANCE
Through digital storytelling, Cultural Prides [Voices of Heritage] has become a cultural movement that celebrates Uganda’s rich identity while stimulating interest in cultural tourism. The program has inspired many to rediscover their roots, appreciate clan heritage, and participate in cultural preservation activities.
Its innovative approach has not only educated communities but also contributed to promoting Uganda as a cultural tourism destination – aligning perfectly with the Sustainable Tourism vision.
A MILESTONE FOR UGANDA’S CULTURAL ADVANCEMENT
According to Kabuubi Akram alias Zedmonk Ssabatontomi, Founder and Executive Director of Ethnic Prides Organization, the nomination marks a new chapter for cultural innovators across the country.
“Being recognized by the Ekkula Sustainable Tourism Awards confirms that our mission to blend culture, creativity, and tourism is creating real impact. We are proud to represent Uganda’s heritage and to continue shaping how the world sees our culture.”
DRIVING SUSTAINABLE CULTURAL IMPACT
Ethnic Prides Organization’s programs go beyond awareness – they aim to build sustainable opportunities around culture. By partnering with artists, youth groups, and cultural institutions, the organization is nurturing a new generation of heritage ambassadors who view culture not only as identity but also as an engine for tourism and economic growth.
The Ekkula Sustainable Tourism Awards nomination affirms this vision, celebrating organizations that contribute to community empowerment, environmental stewardship, and cultural vitality.
VOTE AND SUPPORT UGANDA’S HERITAGE CHAMPIONS
Ethnic Prides Organization invites the public to stand with them in this historic recognition by casting their votes through the official Ekkula Awards website:
https://ekkula.ateiug.org/ongoing/2025/ekkula-award-2025/cultural-and-community-awards
This nomination reflects a growing acknowledgment that culture is not a thing of the past, but a dynamic force for the future – one that connects people, strengthens communities, and builds sustainable tourism.
Ethnic Prides Organization UG LTD continues to lead with the mantra:
“My Culture, My Pride.”
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Written by
Zedmonk Ssabatontomi is an award-winning East African artiste, freelance actor, cultural activist, freestyler, and humanitarian.
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