How to Advertise on Muwado: A Step-by-Step Guide for Brands

Advertising on Muwado puts your brand inside stories that African readers chose to sit down and read. Here is exactly how to go from zero to live in five steps.

Why advertise on Muwado?

• 3,000+ storytellers, 5,000+ daily visitors, 10,000–15,000+ newsletter subscribers
• Stories are 22× more memorable than raw advertising (Stanford research)
• Community content is 50% more trusted than brand-produced ads (Nielsen)
• Your ad spend goes back to African creators — 62% of consumers prefer brands that invest in communities
• Performance-based billing: you pay for results, not promises
• New clients: first month FREE

Step 1: Create a free account

Go to muwado.com/ads and sign up or log in. Your account gives you access to the advertiser dashboard where you manage your campaigns.

Step 2: Upload your creative

Go to the Adverts tab and upload your ad creative. Accepted formats:

• Image (JPG or PNG) — max 1MB
• Animated GIF — max 1MB

Choose your ad zone:

• Story Body (700 × 200px) — embedded inside the story, seen when the reader is fully engaged
• Sidebar (500 × 500px) — persistent across all story pages, ideal for brand awareness

Step 3: Set your campaign

Configure your campaign:

• Start and end dates
• Ad zone (Story Body or Sidebar)
• Audience targeting — by age, sex, location, interests (tech, health, finance, agriculture, fashion, culture)
• Newsletter opt-in — optionally include your ad in the weekly newsletter reaching 10,000–15,000+ subscribers

Step 4: Muwado review and approval

The Muwado team reviews your creative and campaign settings. Approval is quick — usually within one business day. You will be notified by email once your ad is cleared.

Step 5: Fund and go live

Fund your campaign via:

• Platform credits
• Pesapal (card, mobile money)

Once funded and approved, your ad goes live. You can monitor views, clicks, CTR, and spend in real time from your dashboard — always, with no surprises.

Ad pricing (2026–2027 rates)

All rates exclusive of VAT. All rates negotiable. Contact [email protected] for custom packages.

Estimated monthly costs (Image Ads)

• 1,000 views → ~$5.25/month
• 10,000 views → ~$52.50/month
• 100,000 views → ~$525/month

Need help?

Email [email protected] or call +256 39 3102959. The Muwado team will walk you through your options and build a package that fits your budget.

Written by

Muwado Community Management

Official Muwado Forums Community Manager.

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