The #MuwadoLoveLetter2 Challenge

Last year, Muwado hosted a Love Letter Writing competition to celebrate Valentine ’s Day and the season of love. This competition produced 35 love letters that took different forms thanks to the creative license submitters were given. Poems, short stories, not so short stories, a friend zone type letter…

The eventual winner, Your Guardian Angel by Dennis Asiimwe, was a long read that took on story format and had an unexpected ending that had several spectators singing praises for its creativity. It was shared an astonishing 1990 times across various social media and got him the top prize of Ushs 1m. The second and third places were taken by Carolyne Ecstatic and Kidron KlaFella, respectively, whose entries were both poems. The other top 10 entries took home an assortment of gifts from the co-sponsors of the competition, Crown Beverages Limited which brings you Pepsi, Mountain Dew, Mirinda, 7UP and Evervess. Smart Telecom, the other sponsor, also gave smart phones to 3 entries that got special mention from the winners, i.e ‘She has me, questioning my sexuality‘ by Jacky Kemigisha, ‘Forbidden in Eden‘ by Gloria Lyt and ‘My Love is Not Afraid‘ by Roxanna Aliba.

The idea was to have the competition this year again under a similar arrangement, but a depressing email from our accounting department indicates that January blues are a real and continuing phenomenom in our existence so we are not sufficiently loaded to be giving away that kind of cash money. But Valentines is still going to happen and love must be celebrated, godammit. We have therefore made the executive decision to turn this year’s version into a challenge as opposed to a competition. Under the challenge arrangement, we hope participants will submit their entries without the pressure of trying to get people to like and share their post so they can win. We further hope that the submissions will be from people that are genuinely excited about the idea, that miss the good old days of love letter writing, before texting and sexting saturated it, and want to use the Valentines season as a way to relive those times. Everyone will be a winner in this one so all we ask, if you are excited about this, is that you submit something and share it with a few friends that you think should be able to spin some love letter magic and ask them to do similarly.

We are talking to a few companies to see if they can partner in whatever ways they can so that the writers of some of the outstanding letters get something for their effort. If any of the said corporate entities bites, the procedure for determining the best letters will be different this time round since we already mentioned up there that this is not going to be a popularity contest like last time. If you are a sponsor that is interested in rewarding people that have submitted their love letter, contact us here and we discuss further how to go about this.

UPDATE: Cafe Pap jumped on board and will be rewarding two writers that submit love letters. Congratulations to Muwado member @pb_knight whose ‪#‎MuwadoLoveLetter2‬, Demens in Amore was selected as the winner for Cafe Paps Valentines Day dinner! They won themselves a Valentines Dinner for two at Cafe Pap. Next winner will be chosen when the challenge comes to an end on  29th February. 

So, without wasting any more time, why don’t we kick this one off? Instructions are as below.

Step 1.

Create/Login to Muwado account using any of the buttons below (ignore if already logged in)


Step 2.

Go to the new post page and create your masterpiece of a love letter. You can add #MuwadoLoveLetter2 to the tittle if you want but it is not compulsory. We’ll be keeping track of the submissions from that tag, though, so make sure you add it among the post tags. It’s also the offcial hashtag for the challenge so we encourage you to use it when sharing the posts on social media.

Step 3.

Publish and share your work of art with the world.

Aya, that’s all. Thank you for being a part of this. This challenge will officially run till the end of February 2016, but those that find out later and still want to post one are free to do so.


Written by Muwado - The African Storytelling Platform (1)

Muwado is an ambitious African social networking website on a mission to give a voice to and financially empower storytellers from especially developing nations.

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The #HustleTales of Esther Kalenzi, founder of 40 Days Over 40 Smiles Foundation


#MuwadoLoveLetter2: Demens In Amore