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#MuwadoLoveLetter22 Challenge – Join Us In Celebrating Love And Win Ka Money [CLOSED]

UPDATE o1/03/2023: The #MuwadoLoveLetter22 Challenge Winners have been announced here.

The #MuwadoLoveLetter22 competition is closed (click here to view all submissions)If you missed the deadline but would still like to share your letter, the platform is open so go right ahead, create an account and upload. New members that joined for the competition, the Muwado platform is also open for your other posts now that you are part of the community.

Dear African Internet,

Hope you are having a happy 2022 so far. We are here with news that will brighten it up some more.

In 2015 we run the original #MuwadoLoveLetter competition and it was a resounding success. This competition produced 35 love letters that took different forms, courtesy of the creative license submitters where given. The eventual winner, Guardian Angle, by Dennis Assimwe was a long read that took on story format and had a rather interesting twist that had several spectators singing praises for its creativity. The most recent one was in 2020 and the winners’ stories can be read here. If you are participating for the first time, refer to those entries for inspiration.

This 2022, the campaign is back!! Love must be celebrated properly with words, please.


  • Winning Entry – Ugx 500,000 ($140)

With this edition of the campaign, we are glad to welcome a well-wisher that prefers anonymity who has offered Ugx 500,000 ($140) to reward the winning entry. Join me in thanking them for their generosity towards the cause. If you know anyone else – or are anyone else, who might be interested in rewarding participants, might be interested, let us know and we make this merrier.

We are also partnering with MCI Radio and Bloomwell by Sproutly on the Ki Love Lavu Live Radio Show where Rolex and Chi Chi will be on air Tuesday and Thursday this February. The goal of the show is end goal is to get the message out that everyone deserves to have good mental health, be supported, and loved. Top letters will be read on the show and other goodies will be given out to listeners. Look out for the episodes on the Sproutly Muwado profile.

Writing Guidelines: 

To participate, these are the simple steps you will have to follow:

Step 1:

You can start submitting your entry immediately. We don’t want to dictate how you express your love so choose whatever format you want to go with (an actual letter to a loved one/child/friend/object, poem, rant – if love hasn’t been nice to you recently, fiction story…)

Step 2:

If you haven’t already done it, create an account on Muwado. If you are in class and already have an account, simply login.

Step 3:

Go to the Submit page and start uploading your love missive. In order for it to be recognised as an entry, MAKE SURE the tag #MuwadoLoveLetter22 comes right before the title of your post – as we have done with this one. If this is not done, your post will NOT be considered.


  • You can always edit the post from your profile if there is something you’d like to add/remove.
  • If submission gives you a hard time (the platform is currently undergoing some changes hence the occasional bugs), email us your submission and we’ll upload it for you.
  • The competition is open to African writers from all over the world. Verification will be done at the point of selecting winners. Questions of eligibility shall be resolved by the Muwado and their decision is final.

Step 4. 

Share your submission widely and engage with your readers in the comments.

Step 5:

Come Friday, February 25th at midnight, the submission window will be closed and anything submitted after that will not be considered. We shall then go into the judging and tallying process to determine the winners.

NOTE: Judging will be based on a mix of:

  • Post virality (Views, shares, upvote/downvote score, number of comments) and
  • Quality of the submission (typos, grammar, creativity)

Step 5:

On Monday, February 28th, the winners will be announced and their prize money handed over to them.

For those that are not in Uganda where the prizes apply but still want to participate, or those not interested in the competitive side of the campaign, go right ahead and submit your entry. Love is love, reward or not. Otherwise, that’s it. If anything isn’t clear, ask in the comment section and we shall clarify.

All right then, what are you waiting for, get to it already…


What do you think?

Written by Muwado

Muwado is an ambitious African social networking website on a mission to give a voice to and financially empower storytellers from especially developing nations.

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