Navigating the Spotlight on Uganda’s Theatre Industry for Creative Economy Boom!

YTC Musical Theatre Program students during their end-of-year showcase.

In the bustling tapestry of Uganda’s cultural landscape, the theatre industry is a vibrant space, weaving stories, traditions, diversity, and creativity. However, as the world transitions into a digital era, the Uganda theatre industry faces challenges that need innovative solutions to propel it forward. How can the Uganda theatre industry grow and tie seamlessly into the broader spectrum of creative industries and the creative economy?

We used to love the stories around the fire with grandma, but after the recent 2023 Christmas at grannies, the warm glow of the fireplace was infected with the cold glow of the white light from the mobile devices. In an era dominated by digital content consumption, Ugandan theatre can leverage online platforms to reach wider audiences. Streaming performances, creating virtual experiences, and engaging audiences through social media can breathe new life into traditional performances. As the world becomes more interconnected, this approach not only preserves cultural heritage but also positions Ugandan theatre on the global stage. That said, I’m still a strong believer of experiencing the magic of theatre in unity with strangers and exiting the theatre with new-found comrades, friends, and lovers. It’s difficult to transfer that magic digitally but perhaps it can be done.

Building bridges between the theatre industry and other sectors creates a dynamic ecosystem. Panel conversations in the Ugandan industry centre around the need for collaboration or cross-pollination between art forms but, it does not happen much. Collaborations with filmmakers, musicians, and visual artists can lead to innovative productions that appeal to diverse audiences. Those who have done so have gained a larger following and held richer conversations between cultures and audiences. Cross-disciplinary endeavours not only enrich artistic expressions but also contribute to the growth of the creative economy. We ought to suppress the tendency to self-sabotage by staying solo.

Let’s influence the temperature of the water

Yenze Theatre Conservatoire(YTC) is investing in talent development and education. We believe this is pivotal for the sustainable growth of the theatre industry. Establishing a theatre school, workshops, and mentorship programs nurtures a new generation of performers, writers, and directors. This not only ensures a continuous influx of fresh talent but also enhances the overall quality of productions. In the ever-evolving landscape of societal values and cultural dynamics, theatre must remain relevant therefore, the artist must remain relevant by continuously educating themselves and learning how to address the concerns of present day. Addressing contemporary issues, embracing inclusivity, and reflecting on the diverse tapestry of Ugandan society can attract a broader audience. By tackling societal challenges through the lens of creativity, theatre becomes a powerful force for change, dialogue, and overall economic social, and even political growth.

Inevitably, all this can’t be done without support and funding. A thriving creative economy requires substantial support from the government and other relevant sectors. Advocating for policies that recognize and prioritize the arts, as well as securing funding for theatre projects, can significantly contribute to the growth of the industry. Understandably, the government’s role is crucial in creating an environment where the theatre can flourish as a viable economic sector however, government simply implements policies, therefore, it is up to us artists to influence these policies and structure them to adequately suit us. Why argue about the steam when it is the water that’s boiling? Let’s influence the temperature of the water. Additionally, while we need collaboration amongst artists, we could also greatly benefit from collaborations with investors and other sectors like education, tourism, banking, and others.

Brenda Ibarah performs a musical solo from the musical, “Company”.

Enter Yenze Theatre Conservatoire!  YTC is a beacon of hope and progress for the Uganda theatre industry. Yenze Theatre Conservatoire, with its innovative approach to talent development, digital adaptation, and community engagement, is spearheading a revolution in the sector. By providing comprehensive training programs, decent work for artists, embracing digital platforms besides live productions, and fostering collaborations, YTC is not only meeting the current needs of the industry but also shaping its future.

With institutions like Yenze Theatre Conservatoire leading the way, Uganda’s theatre industry is poised to support young people, to launch them into a remarkable journey into the spotlight, their spotlight, their destiny, and consequentially, captivate both local and global audiences.

Audiences cheer for YTC Musical Theatre Program’s top student. 

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Written by Yenze Theatre Conservatoire (1)

A performing arts enterprise enabling artists to thrive through Film/theatre productions, trainings and management.

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