PROFESSIONALISM IN THE FILM INDUSTRY

In every growing film industry, standards are built not just by talent or technology, but by the integrity of those who lead (the producers and directors). As the people at the helm of casting, decision-making, and production, their actions shape not only the outcome of a film but also the culture of the entire industry.

But far too often, we witness the erosion of professionalism through compromises that are quietly swept under the rug. From casting couch behavior, exploitative relationships, romantic entanglements, to monetary exchanges for roles, these situations, whether instigated or tolerated, damage more than reputations. They weaken the credibility of the industry and hurt the trust actors, especially upcoming ones, place in the system.

Let’s be clear: ‘power dynamics matter’. A producer or director wields influence, and that influence should be used responsibly rather than manipulatively. When lines are blurred between professional and personal interactions, the work suffers. Worse still, it creates unsafe environments where actors, especially young women and men, are left vulnerable to exploitation disguised as opportunity.

While actors too must uphold professionalism, it is the producers and directors who set the tone. It is your responsibility to uphold boundaries, to create transparent and respectful spaces, and to ensure that merit instead of manipulation is the only path to being cast or considered.

We must remember that the choices we make today shape the values of tomorrow’s industry. Do we want to build a system where talent thrives, or one where exploitation lurks behind every opportunity?

Yes, temptations will come. Yes, situations may arise that challenge your ethical stance. But the moment you allow those temptations to dictate your decisions, you stop leading and start compromising the very art you claim to serve.

It’s time we normalise professionalism in film. It’s time we quietly or loudly call out misconduct. It’s time we protect the dreamers, not prey on them.

To all the producers and directors building the Ugandan film industry, Let your name be one associated with fairness, integrity, and respect. That’s the legacy that lasts longer than any film.

To the actors/actresses, producers/directors are humans and the greed to have everything can easily consume them especially when you avail it. Ask yourself a question, “how many other actors are as desperate as me and are also receiving promises of roles by this same producer/director?”. When you get the answer, you will realise that all you need is work hard, refine your acting and brand, then the right opportunities will be there and you won’t have to bribe with your body or money.

I hope i have balanced this boat!